Coldwell Boxing lands plum TV deal

ROTHERHAM’S Coldwell Boxing have landed a major TV deal, described by managing director Dave Coldwell as “amazing news”.

Coldwell has secured an arrangement with Eurosport that will see the international sports broadcaster screen the group’s exciting Fight Club Series, starting at iceSheffield next month.

Having tested the water by streaming their boxing events live on PCs, tablets and mobiles, the highlights show on Eurosport will feature Coldwell’s and business partner Spencer Fearn’s young stable and will be broadcast to around 135 million homes across 54 countries.

Said Coldwell:"This is amazing news for myself, my team, and all of our fighters as we can all benefit from appearing on such a wide and respected platform such as Eurosport. “I've made no secret of my desire to get Coldwell Boxing on TV on a regular basis and this is a fantastic way for boxing fans to finally see what we are all about. We've prided our product on being value for money and exciting and those who have never witnessed a Coldwell Boxing event will now have the opportunity to be a part of it.

"The last few years have been all about expanding our brand and becoming a force in British boxing and we've done that.