Road safety drive for South Yorkshire

The latest advertising campaign from the South Yorkshire Safer Roads Partnership is aimed at keeping cyclists and motor-bike riders from harm.

The group is urging all road users to look out for each other and give each other adequate space on the road.

A spokeswoman said: “Riders, using both pedal and powered motor cycles, are classed as vulnerable road users because they do not have the protection that a vehicle affords. 

“The advertisement is also targeted at the motorist, asking them to take extra care and look out for riders on two wheels, especially at junctions, where many collisions occur.”

A further advert encourages motorcycle riders to wear the right protective clothing to help minimise their injuries in the event of a crash. 

The adverts will be displayed throughout September on roadside signs on key routes into the town and city centres across South Yorkshire.

Joanne Wehrle, safer roads education manager, said: “Rider safety is a key priority for the Safer Roads Partnership and with this campaign we are trying to raise awareness of vulnerable road users’ rights to travel on the highway and encourage everyone to respect the needs of others at all times.”