Local weekly newspaper campaign is launched

By Andrew Mosley
Published 24th Feb 2014, 16:28 BST
Updated 6th Jan 2017, 10:25 BST
A NEW television advert and online video shows how local newspapers chart the lives of those who live in their catchment areas.

The 30-second animated TV ad forms the basis of the ‘Local Weekly Newspapers – With You All the Way’ campaign and features a character called Ray and his local weekly paper at different life stages.

The initiative, launched by Sir Ray Tindle and the Weekly Independent Newspaper Association (WINA),  aims to promote the strength of the local weekly newspaper as a focal point of community life.

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The Rotherham Advertiser has taken part in the campaign by running ads on a weekly basis in the run-up to the TV/online ad, which was first shown on Yorkshire TV on Friday.

The TV ad is backed up by a 90-second version of the video, which you can watch here. More information can be obtained at www.localweeklynewspapers.co.uk

 

 

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